Saturday, 17 March 2012

Trends and Forecasting:Laura McPherson


I found Laura’s talk about her work as a trends forecaster to be incredibly interesting ,her job sounded so exciting always on the lookout for what’s going to be the next big thing, researching trough a wide range of materials and even working two years in advance it sounds like it can become demanding . Although from her experience of working for a variety of magazines it seems to have its rewards.

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